![]() The company expanded into selling home goods like couches and end tables, an offering called Showroom. His reputation attracted an audience of users looking to renovate their living spaces during the pandemic to the startup's services. Why it's promising: Jake Arnold, an interior designer, founded the Expert was founded in 2021. What it does: The Expert is a digital platform turned e-commerce home-goods site that pairs users with high-end interior designers for one-on-one video consultations about home renovations and decor. "Whatnot has established an incredibly strong product market fit in its initial collectibles categories and shows no signs of slowing down as it continues to expand its scope based on the strong pull of its user base." "Whatnot represents a clear category leader for users seeking to buy and sell collectibles ranging from Funko Pops to manga comics and more," Clark said. The company's business model capitalizes on live-shopping trends already popular outside of the US, especially in Asia. Grant LaFontaine and Logan Head, the founders of Whatnot, continue to expand the categories on the platform and hire more employees at a time where many startups are conducting mass layoffs. Why it's promising: Whatnot has raised almost $500 million dollars in funding since its founding, including a $260 million Series D in July. What it does: Whatnot is a livestream-retail marketplace where users can buy and sell collectibles like Funko Pops and trading cards. Meera Clark is a principal at Redpoint Ventures. Other backers in addition to Index Ventures include Forerunner Ventures, Sequoia Capital, SciFi VC, Verity Venture Partners, and BoxGroup. "By cutting out the card networks altogether, they allow merchants to pass through those savings to the consumer via loyalty credits, leading to increased engagement and retention from its customer base," he said.Ĭatch counts many direct-to-consumer favorites like Girlfriend Collective, Everlane, and Parade as clients. ![]() Catch allows brands to increase loyalty levels among their existing customer base by incentivizing repeat purchases with store credit.įiorentino was impressed by the way that Catch combines payments, loyalty, retention, and engagement into one product. Why it's on the list: As customer acquisition becomes more challenging due to privacy-policy changes and rising ad costs on social media, more brands have begun to emphasize growing the lifetime value of existing customers. Brands pass on the savings that would normally cover credit-card-processing fees to shoppers in the form of store credit, building loyalty and offering an incentive to shop again. What it does: Catch allows online shoppers to complete purchases by paying directly from their bank accounts instead of with credit cards. Mark Fiorentino is a partner at Index Ventures. "It provides price transparency, reduces waste, facilitates logistics, and generates trust to create a highly efficient and vertically integrated food-supply chain." The company initially started as a fruit-and-vegetable distribution venture but has expanded to become "a one-stop-shop for Latin American restaurants," Tung told Insider. Why it's on the list: By cutting off intermediaries like food distributors, Frubana's B2B tech saves money for both producers and buyers. ![]() It works with 87,000 restaurants and small retailers in Colombia, Brazil, and Mexico. ![]() The food-supply challenges during the COVID-19 have helped accelerate the growth outside its home base in Colombia. The platform allows merchants to source ingredients directly from farmers and manufacturers with no intermediaries. What it does: Frubana is an online grocery-shopping platform for restaurants and small retailers in Latin America. Hans Tung, a managing partner at GGV Capital. Account icon An icon in the shape of a person's head and shoulders. ![]()
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